Geneco – Till the End of Time
Geneco Presents

Hold on.

To your dreams till the day they come true.

To your belief that tomorrow holds infinite possibilities.

To your heart and wait for wonders to unravel.

Most of all, hold on to the ones who have been holding on to you,

even when you did not.

This festive season, let’s celebrate the most precious gift that will last till the end of time –

Family.

Because the best thing to hold on to in life

is each other.

Together, let’s #PowerTheChange towards building a forever home –

one that belongs to all of us.

Clouds

Discover the true meaning of family, second chances, and the moments in life
that lead you back home.


In collaboration with New Life Stories, a non-profit organisation dedicated to preventing intergenerational incarceration,
we hope to inspire all to be part of this initiative and help to rebuild family connections despite their situation,
to give their children a fairer start to life.

As part of the initiative, we are proud to present the ‘Love Beyond the Walls: Till the End of Time’ book,
that includes a heartfelt foreword penned by President Tharman.

Written by inmates under New Life Stories’ programme, illustrated by former inmates from CANVAS,
and supported by Yellow Ribbon Project, this book is a heartfelt collection of 10 stories,
conveying love and hope from the incarcerated parents to their children.

In partnership with


This season of gifting, let’s share the festive joy simply by purchasing ‘Love Beyond the Walls: Till the End of Time’
at $22.50 (U.P. $25). 100% of sales proceeds will go directly to New Life Stories,
supporting their Family Strengthening Programme, which aims to prevent intergenerational incarceration,
reduce re-offending and improve quality of life and community inclusion for families.

You can also show your support for the initiative simply by downloading any of the three preview e-stories from the book,
and even stand a chance to be 1 of 5 lucky winners to win $100 eCapitaVoucher and
a copy of ‘Love Beyond the Walls: Till the End of Time’.

The more you download, the higher your chances.

You can also download daily, and the giveaway will end on 31 December 2024.
Winners will be notified via email by 31 January 2025.

Pledges to support New Life Stories’ Family Strengthening Programme

With your pledge to this initiative, Geneco will also be donating $15,000 to the Family Strengthening Programme
by New Life Stories to further their efforts to preventing intergenerational incarceration.


Immerse yourself in the wonders of our giant storybook installations,
and find out more about ‘Love Beyond the Walls: Till the End of Time’ at the following libraries.

Jurong Regional Library
Queenstown Public Library
Sembawang Public Library

Plus, join Kelly Latimer for a captivating storytelling session as she brings three tales from the book to life on
14 Dec 2024 from 12.30pm – 1pm at Jurong Regional Library.

Join us at our pop-up event and discover the magic of the storybook characters unfolding.

Location: Outside Ngee Ann City
Date: 12 to 18 Dec 2024
Opening Hours: 10am to 10pm

What's Happening:

  Capture unforgettable moments with your family at our photobooth and
take home 'Till the End of Time' photo bookmarks featuring characters from the storybook

  Purchase 'Love Beyond the Walls: Till the End of Time' book and receive it at the pop-up

  Download an e-story to receive a limited-edition Yellow Ribbon 20th Anniversary
foldable tote bag and stand to win $100 eCapitaVoucher

  Purchase a limited-edition Yellow Ribbon 20th anniversary Hope Bear

  14 & 15 December, 6pm – 8pm: Be the first 50 to download and
receive an exclusive Geneco Green Starter Kit for kids